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Hello, wild adventurers! I’m thrilled to share an amazing podcast episode filled with great information, from how to craft an irresistible lead magnet to how to market it and test if it’s working! Here’s a written version for you if this is more your jam!
A lead magnet, also known as a freebie, is a helpful resource you create for your potential clients that they are happy to exchange their emails for. An email list is a must because you OWN your email list. Unlike social media, which is ever changing and can be gone in the blink of an eye, your email list is yours to keep. If Instagram disappears or you get hacked, you still have ways to reach and nurture your dream clients.
By providing them with valuable insights and your expertise, you stay on top of their mind, priming them for future sales, upsells, and those Black Friday deals. Email lists are a great way to set yourself up for a quick cash injection!
Lead magnets are not just freebies but the cornerstone of a profitable, sustainable marketing strategy. They’re your secret sauce to warm your audience, establish trust, and showcase your expertise. From engagements to the wedding day, your lead magnet and email list is there, guiding them through this exciting journey.
To create a lead magnet that resonates, dive deep into understanding your ideal client. It’s not just about surface-level details; know them inside out. Where did they go to school? Do they travel? Where do they shop? Where do they hang out?
You need to know who your dream client is because that will also help you understand the information they seek as they plan their engagement sessions, weddings, or elopements.
Make your lead magnet visually stunning and authentically you – consistent with your brand’s colors, fonts, and voice.
You can easily create your lead magnet using Canva, chatGPT, and other tools you feel familiar with!
Okay, but what do you make your lead magnet about? In my experience as a wedding photographer and seeing what has worked for my coaching clients, these are five freebies that work!
Once the hard part is over and you’ve researched and created your lead magnet, it’s time to start promoting. Here are a few ways to do that!
At this point, you also want to have an email sequence set up to welcome people in and start nurturing them!
Tracking the effectiveness of your lead magnet is key. Use tools like Flodesk to monitor your email list’s growth and engagement. Based on feedback and performance, be prepared to tweak and improve your lead magnet or email sequence.
Lead magnets are an excellent tool for unlocking a world of potential clients and dreamy opportunities.
Now that you have read the blog and listened to the podcast, I want you to implement the knowledge! These are the actions steps to create that irresistible lead magnet:
Now, go and create your own irresistible lead magnet – your photography business’s next epic adventure awaits!