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Let’s Create an Irresistible Lead Magnet

Hello, wild adventurers! I’m thrilled to share an amazing podcast episode filled with great information, from how to craft an irresistible lead magnet to how to market it and test if it’s working! Here’s a written version for you if this is more your jam!

What Even Is A Lead Magnet?

A lead magnet, also known as a freebie, is a helpful resource you create for your potential clients that they are happy to exchange their emails for. An email list is a must because you OWN your email list. Unlike social media, which is ever changing and can be gone in the blink of an eye, your email list is yours to keep. If Instagram disappears or you get hacked, you still have ways to reach and nurture your dream clients.

By providing them with valuable insights and your expertise, you stay on top of their mind, priming them for future sales, upsells, and those Black Friday deals. Email lists are a great way to set yourself up for a quick cash injection!

Lead Magnets as a Marketing Strategy

Lead magnets are not just freebies but the cornerstone of a profitable, sustainable marketing strategy. They’re your secret sauce to warm your audience, establish trust, and showcase your expertise. From engagements to the wedding day, your lead magnet and email list is there, guiding them through this exciting journey.

Tips on How to Create a Lead Magnet

To create a lead magnet that resonates, dive deep into understanding your ideal client. It’s not just about surface-level details; know them inside out. Where did they go to school? Do they travel? Where do they shop? Where do they hang out?

You need to know who your dream client is because that will also help you understand the information they seek as they plan their engagement sessions, weddings, or elopements.

Make your lead magnet visually stunning and authentically you – consistent with your brand’s colors, fonts, and voice.

You can easily create your lead magnet using Canva, chatGPT, and other tools you feel familiar with!

5 Lead Magnet Ideas for Photographers

Okay, but what do you make your lead magnet about? In my experience as a wedding photographer and seeing what has worked for my coaching clients, these are five freebies that work!

• A free e-book or guide, for example, “Top 10 Secret Spots for Amazing Wedding Photos in [Area]”

• A free checklist or template, for example, “The Ultimate Wedding Photography Checklist.”

• A free mini-course or webinar, for example, “How to Plan Your Adventure Elopement.” (you DO NOT need fancy equipment or programs! You can use Canva to create this!)

• Offer discounts or exclusive offers, for example, “First-Time Client Special Discount.”

• Create Behind-the-Scenes Content, for example, “A Day in the Life of a Wild Elopement Photographer.” (This one is great for helping your potential clients get to know you and envision their elopement day and what it’s like working with you!)

Promoting Your Lead Magnet

Once the hard part is over and you’ve researched and created your lead magnet, it’s time to start promoting. Here are a few ways to do that!

• Probably all of you are using Instagram as a part of your marketing, so you definitely want to promote your lead magnet there. Include your new freebie to your link in your link-in-bio, talk about it in your stories, and mention it in your posts. Create a fun CTA, such as, “Comment the word “guide,” and I’ll send you the resource,” to increase your post engagement! This part can also be automated by setting up a chatbot to send it out for you!

• Add your freebie to your website! You can create a pop-up, add it to your header, or embed it in parts of your site that make sense.

• Write a helpful blog post and include a CTA to your freebie at the end!

At this point, you also want to have an email sequence set up to welcome people in and start nurturing them!

Measuring the Success of Your Lead Magnet

Tracking the effectiveness of your lead magnet is key. Use tools like Flodesk to monitor your email list’s growth and engagement. Based on feedback and performance, be prepared to tweak and improve your lead magnet or email sequence.

Ready to Create Your Lead Magnet as a Photographer?

Lead magnets are an excellent tool for unlocking a world of potential clients and dreamy opportunities.

Now that you have read the blog and listened to the podcast, I want you to implement the knowledge! These are the actions steps to create that irresistible lead magnet:

1. Start brainstorming about your dream client and the resources they crave.
2. Create your resource using tools like Canva and ChatGPT.
3. Market, market, market! Embed it on your site, talk about it on socials, and even consider paid ads if it’s a hit.

Now, go and create your own irresistible lead magnet – your photography business’s next epic adventure awaits!

If you want to learn more amazing tips to grow your photography business, JOIN us in our FREE COMMUNITY! And feel free to also check out all the resources available on my blog!